Brevo vs Mailchimp: Which Email Marketing Tool Is Better?

Brevo vs Mailchimp: Which Email Marketing Tool Is Better?

Choosing the right email marketing platform can significantly impact your business growth. Two of the most popular tools in the market are Brevo (formerly Sendinblue) and Mailchimp. Both offer email campaigns, automation, and analytics, but they differ in pricing, features, and scalability.

In this detailed comparison, we’ll break down pricing, features, automation, deliverability, ease of use, and who each platform is best for.

Overview: Brevo vs Mailchimp

Feature	Brevo	Mailchimp
Pricing Model	Based on emails sent	Based on contacts
Free Plan	300 emails/day	500 contacts limit
Automation	Advanced workflows	Limited on free plan
CRM	Built-in CRM	Basic CRM
SMS Marketing	Yes	Limited
Ease of Use	Beginner-friendly	Very intuitive
Best For	Budget-conscious businesses	Growing brands

1️⃣ Pricing Comparison

Brevo Pricing

• Free plan: 300 emails/day

• Paid plans start around $25/month (20,000 emails)

• Unlimited contacts

• Pay based on email volume

Mailchimp Pricing

• Free plan limited to 500 contacts

• Pricing increases as contact list grows

• Automation locked behind higher tiers

💡 Key Difference:

If you have a large contact list but send fewer emails, Brevo is more cost-effective.
If you have a small list and prioritize branding tools, Mailchimp may work.

Click here and check out Brevo plans and pricing.

2️⃣ Email Campaign Features

Brevo

• Drag-and-drop builder

• Transactional email support

• SMS + WhatsApp campaigns

• Advanced segmentation

Mailchimp

• Excellent template library

• Strong design flexibility

• Content optimizer suggestions

• Built-in social media posting

Mailchimp wins slightly in design aesthetics, but Brevo offers more multichannel flexibility.

3️⃣ Marketing Automation

Brevo Automation

• Visual workflow builder

• Behavioral triggers

• Lead scoring

• CRM integration

Mailchimp Automation

• Basic automation on free plan

• Advanced customer journeys on premium plans

• Ecommerce automation

If automation is a priority, Brevo offers better value at lower pricing tiers.

4️⃣ CRM & Sales Features

Brevo includes:

• Built-in CRM

• Contact tracking

• Deal pipelines

• Sales automation

Mailchimp:

• Basic audience insights

• No full CRM unless integrated with other tools

If you want email marketing + CRM in one tool, Brevo has the advantage.

5️⃣ Deliverability & Performance

Both platforms provide:

• SPF/DKIM authentication

• Reputation monitoring

• Analytics dashboards

Mailchimp has long-standing brand trust, but Brevo has improved significantly in deliverability performance.

6️⃣ Ease of Use

Mailchimp:

• Extremely intuitive interface

• Beginner-friendly onboarding

• Clean UI

Brevo:

• Simple interface

• Slight learning curve for automation

• Better dashboard organization for multi-channel marketing

If you're completely new, Mailchimp may feel slightly easier at first.

7️⃣ Best For Each Platform

Choose Brevo If:

• You want unlimited contacts

• You need SMS + email marketing

• You want built-in CRM

• You care about cost efficiency

Choose Mailchimp If:

• You prioritize beautiful templates

• You want simple email campaigns

• You’re running a small creative business

• You need strong ecommerce integrations

Real FAQs People Ask

❓ Is Brevo cheaper than Mailchimp?

Yes, especially if you have a large email list. Brevo charges based on email volume, while Mailchimp charges by contact count.

❓ Does Mailchimp have better templates?

Mailchimp is known for its polished and creative email templates.

❓ Which is better for automation?

Brevo offers more advanced automation features at lower pricing tiers.

❓ Can I migrate from Mailchimp to Brevo?

Yes, you can export contacts from Mailchimp and import them into Brevo easily.

❓ Which platform is better for small businesses?

Both work well, but Brevo is often more affordable for growing businesses.

Final Verdict

There’s no universal winner, it depends on your needs.

• If you want affordable, scalable, and multi-channel marketing, Brevo is a strong choice.

• If you want beautiful design tools and beginner simplicity, Mailchimp is excellent.

For businesses focused on ROI and automation without rising contact-based costs, Brevo usually delivers better long-term value.